Online Gaming Demand Is Still Strong During The Pandemic

According to Harel Falk, Sales Executive for Solitics, out there is still players demand for gaming online, even during the pandemic, as long as affiliates and online gaming operators are willing to pivot to other verticals. Naturally, operators and affiliates offering mainly sports betting products have suffered a significant fall in revenue since the pandemic started, because of massive and global sporting events cancellations. But at the same time, online casino and other products, have seen a big growth in volumes. Falk has even seen examples of online trading companies generating more turnover in the last three months than the whole of 2019. He says: "Covid-19 emergeny has affected negatively sports betting operators, because of the massive cancellation of sport events. A lot of companies have been putting their efforts into transitioning their business to casino, e-sports and other products. Even in our company,all  teams have been working to support this transition."

The positive effect, if we can call it so, is that from another hand, the game industry is now surrounded by new opportunities, created by the necessity to stay safe at home and to give to users more entertainment. So for operators and providers of betting industry, he suggests to shift their sources of income. "Out is plenty of oppurtunities" - he says. Falk also believes affiliates should be quick to decide how they pivot, not letting any revenue opportunities pass them by and increase the amount of verticals they operate in.  “I’m sure there are loads of players searching for new outlets. Affiliates should take advantage of this and shouldn’t wait. They should increase the range of what they’re doing, the verticals they’re working in, and try to take advantage of those opportunities. The demand is there, it’s just a question of tapping into it" - he says.